The most common question we get from SMB owners is: 'This sounds great, but our tech team is two developers building the main product. Do we need to divert them to set this up?' The answer is no — and that's the whole point of Artic's Template Store.
Here's how a typical deployment looks. You sign up, top up your prepaid wallet via UPI — you can start with as little as ₹500 — and browse the template library. Templates are categorised by use case: COD Verification, Cart Recovery, Appointment Reminder, and so on. Pick the one that matches your need.
Each template has a script editor with clearly marked placeholders: your brand name, the product category, the callback number. You fill in the blanks in plain language. No regex, no JSON config, no call flow diagrams. Once you preview the script and are happy with how the agent sounds, you connect your contact list (CSV upload or a CRM sync) and hit Launch.
The Artic platform handles everything from that point: dialling, carrier routing, speech recognition, response generation, and call logging. After the first campaign you get a dashboard showing call completion rates, agent responses, and any flagged cases — for a COD verification agent that means orders the customer refused or didn't answer.
The entire flow — from signup to a live campaign — routinely takes under 30 minutes for a motivated business owner. The prepaid model means there's no commitment: test with 50 calls, see the outcome, then decide whether to scale. For businesses running hundreds of COD orders a day, the maths usually become obvious by the end of the first week.