The Artic Blog

Insights on Voice AI
for India

Deep dives into vernacular AI, SMB automation, and what it really takes to build voice agents that work in the Indian market.

Go Live in Minutes: How SMBs Ship Voice Agents Without an Engineering Team

A step-by-step look at how a small business owner can deploy a working COD verification agent using Artic's template store — no code required.

Priya Krishnamurthy4 June 20251 min read
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The BYOK Trap: Why 'Bring Your Own Keys' Sounds Like Savings but Isn't

Assembling your own voice AI stack from best-of-breed APIs looks cheaper on paper. Here's the hidden cost that kills the math by month three.

Rohit Menon28 May 20252 min read
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Why Vernacular Matters More Than Accuracy in Indian Voice AI

Accuracy metrics miss the point. In a country with 22 official languages and hundreds of dialects, the real win is code-switching — and most platforms still can't do it.

Anika Iyer12 May 20251 min read
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